Medical Equipment Suppliers Tap into Growing Market for Image-Guided Navigation

With increasing regularity, minimally invasive medical procedures are becoming the norm, and they are quickly replacing more dangerous and expensive surgeries. For patients, some of the benefits of these procedures include faster recovery times, less pain, and fewer follow up visits. A number of procedures that once required open surgery can now be accomplished just as easily using state-of-the-art image guided navigation, including cardiac procedures, oncologic treatment and several applications in women’s health.

The Royal Philips Electronics Company will be unveiling a new collection of interventional medical equipment for radiology and oncology practitioners, which are expected to increase the quality and range of non-invasive, image guided treatments. In addition, the company is working on new systems that will integrate the images from several sources into a single picture, marking a vast improvement in patient care.

The growth of minimally invasive surgical techniques requires a great deal of knowledge, since this type of technology is constantly evolving. Medical equipment manufacturers like Philips recognize the need for advanced imaging throughout these procedures, so they are constantly looking for new ways to make these complex surgeries easier for doctors.

Some of Philips’ most recent interventional solutions include vascular X-ray machines that use a low dose of radiation while providing unsurpassed image quality. This machine can also be customized to support image-guided, noninvasive procedures. Another new product, Dose Aware, allows clinicians to track X-ray dosage during longer interventional procedures and manage a patient’s exposure to radiation in real time.

Look for more products like these as medical equipment suppliers compete to create products that support minimally-invasive procedures through advancements in image-guided navigation.

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